Amani

Sector
Security & Critical Infrastructure

Client
CIRC Global

Services
Strategy, Naming, Branding, Digital

Amani seeks to solve security challenges for humanity starting with Africans. Using AI and IoT technology, Amani affords Africans with intelligent security solutions that provide users with real-time intel on events in a specified location at any point in time helping users avert disaster or make timely decisions.

Effective security strikes a balance between protection and convenience, so with a bouquet of subscription-based packages, Amani puts back power in the hands of its subscribers, allowing its users to conveniently take control (Remotely or on-site) of the security affairs of their families, assets, and businesses.

We worked on positioning Amani for the everyday African father, mother, business owner, and enterprise by humanizing the brand — taking out all the technical jargon and "industry buzz words" leaving only a clear and concise communication for visual, brand tone, and services design, making it relatable to everyone.

Humanity and clear communication is the premise from which the brand identity originated. The logo takes its nomenclature from Da Vinci's Vitruvian man which emphasizes humanity at its deepest core and the boundary around the icon represents a safe space for humanity to thrive. For Amani's brand colours, we choose Hue's of Cyan-Blue and Topaz-green as they emote a state of calmness and confidence attainable from feeling safe and secure.